Bringing more leads is not a big task in online platforms only if you show the right message at the right time to the right audience.
How to show the right message to the right audience?
Which time is better to target my audience?
Many entrepreneurs start their business with a lot of ambitions, but, they got stuck in generating leads, later they give up on their product assuming, that it’s not a quality one to sell. Yes, product quality matters a lot, but, if you generate more leads, you can able to sell your product still if it’s a normal quality product.
How to show the right message to the right audience?
This process is an important and initial step in your lead generation marketing. Find your online platforms for marketing your product, then analyze how much potential audience reach are there in each platform, then go with the budget conclusion.
Now start marketing your product on various platforms.
Which time is better to target my audience?
In this step, you should go for funnel strategy to filter your audience by segregating, first-time product viewers, first-time website visitors, first-time product purchasers etc., So, based on the filtered audience your audience will be in different stages. Now, it’s time to show the right message to the right stage of people at the right time.
To do marketing effectively, marketers need to go for a funnel creation, so, it will lead you to create some effective lead generation techniques.
People are not going to remember your brand unless you follow them regularly. How to follow your audience regularly?
Integrated Digital Marketing
Integrated Digital Marketing means approaching your audience from different mediums like advertising, public relations, social media and most importantly, it should be repeatedly targetted. It helps a lot for your lead generation campaigns and conversion campaigns. As said above, find your audience in all possible platforms and keep targeting them with the right message.
Some common channels to do integrated digital marketing
How to generate leads from Google ads?
Firstly, you need to understand that to do marketing in any search engine you have to do keyword research. After fixing the potential keywords start with the campaign creations.
In campaign creation, you need to follow some steps:
- Choose your goals
- Choose the type of your campaign
- Choose your target location
- Choose your daily budget that you are going to spend.
- Then, go for audience selection
- Next, choose ad placements
- Create Ad groups
- Finally, create ad copy to show to your audience.
The part is not over, to generate more leads from google ad campaigns you need to focus on Optimization part. Optimization involves keywords, bidding, ad placements, ad copies, device placements, user search terms, geo targetting, quality score, Click-through rate(CTR).
How to generate more leads from Facebook Marketing?
Targetting your audience on Facebook is very easy and cost-effective. Using Facebook’s lead generation campaign you can start getting more leads. The beauty of the lead generation campaign is you don’t need to redirect your users to the landing pages after clicking the ad. Instead, redirecting them to your landing page, Facebook lead campaign algorithm allows you to get instant answers for your questions like Email id, mobile number etc., when the user clicks on the ad.
This is the chance for marketers to filter the audience by asking relevant questions in lead forms.
To make them click on the ad, you need to choose your Ideal customer, engaging creative for delivering and proper CTA. CTA plays a vital role in all social platforms.
When it comes to online, people see lots of sponsored content, promotional products etc. Experts say that in an average nearly 5000 ads are seen by a person daily. So, think how difficult it will be to remember a brand online.
To engage the audience you can use the retarget them with the same product multiple times till they become a customer of your brand.
In every online platform, there will be a retargeting option. Some common retargeting methods are
Using retargeting effectively you can expect more leads for your business.
Experts say that people are seeing more conversions when they are using email marketing campaigns aggressively. To do email marketing campaigns you must focus on the below:
Collect the audience list from various sources like blogs, Google ads promotions, Facebook promotions and other online platforms. Do remarketing campaigns for the collected information with the help of automation tools like Mailchimp, Active campaign etc., Automation tools let you know open rate ratio, clicks ratio and even you can create trigger actions for email sequence.
SMS marketing involves in pushing messages to your inbox like offer promotions, awareness campaigns etc., It leads your audience or customers to engage with your brand.
Marketing ends in the Search engine, how? when you do advertising campaigns in various channels, people will get to know your brand, but, to know more about your brand they will visit to search engines by entering your brand name like google, bing. It is a trust factor that every brand must create it.
Providing quality contents will bring better ranking in organic search results. If your page is in the first page of the search results then it will create a trust factor.
The main purpose of the landing page is either to get leads or to sell your product. So, it is a crucial stage in marketing. What information you are providing on the landing page will determine the results.
It should be well structured and the users landing on your page should not get dissatisfied.
You have to do a selling pitch in your landing page with proper CTA. Here also, the Call to Actions play a major role. You must have a unique selling point that clearly explains in the landing page. Also, you can include a comparison chart for your brand and your competitors brand.
Thus, doing integrated digital marketing will keep your brand engaged among your audience and your business will flow with the leads.
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Originally published at http://mathanraj.in on October 11, 2020.
